Our household recently received a solicitation from the Saratogian offering six months of delivery for $2.00.
This prompted me to go through the latest paper to see, aside from the classified page, how many paid advertisements were in the paper. While there were a number of ads promoting the newspaper itself, there were only five others and those were pretty modest.
Most of the stories that appear in the paper are either from national news services or from “staff” and more often than not cover news from other localities such as Troy, not Saratoga. “Staff” usually means pretty much a publishing of some news release from a local organization or business. It is unclear how many if any local reporters are still employed by the paper.
The Saratogian is owned by a hedge fund. Why it goes on without significant income from advertising or subscribers is a mystery to me.
Here are the pages from the July 3, 202o edition. The X is for self promotion advertisements for the newspaper.